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February 2010

Do Search Users Trust PPC Ads?

The question above is also asking you, do you trust PPC ads when you search online? Most of the time people will not trust PPC ads. Actually around 12% will trust PPC ads, whereas the 88% trusts organic search results.

Great now! How can I still use PPC to drive traffic then, when its against me, PPC user?

Remember that PPC is Pay Per Click, not Pay Per Impression. So with reasonable ad positions and great PPC ad, you can always be certain that you will still get clicks to your web page. The minimum odds are at least 100 impressions to 1 click. That means 1% CTR for your ad and keyword. This is the minimum passing point for your keyword quality score. [click to continue…]

Targeting Long Tail Keywords In PPC

Long tail keywords when used in PPC is a very high conversion rate keywords to target in. Like what Chris Anderson who wrote this famous book “The Long Tail“, just recently last year Chris revised the book, improve it, and called it “The Longer Tail“.

What long tail keywords mean is words that people used to describe what they are looking for in search engines as well as offline. Long tail keywords are usually 3 words or more words in the search terms people used. They are very low search volume in the search engines. [click to continue…]