In previous post on to use content or search network for your Adwords, the very next time you should be focusing is to plan your marketing strategies. Without a detailed plan or focus, you can be sure that your PPC will not be put into the best use for marketing.
Here are some of the well known PPC marketing strategies that you might want to consider using: [click to continue…]
Content And Search Networks Selection
In using Adwords or Yahoo, you would have to choose between content or search network. The question above can only be answer by you, and the type of marketing or traffic you want to bring in.
Let me walk you through between the two… [click to continue…]
Keyword bid pricing in Adwords are very subjected to the competitiveness of the keywords you are targeting. The more competitive the keyword is, the more you have to pay (assuming your quality score is average like 6 or 7, and new). You need to find the right bid price to market.
There are two types of bid price, one in Adgroup level and the other in keyword level. [click to continue…]
The question above is also asking you, do you trust PPC ads when you search online? Most of the time people will not trust PPC ads. Actually around 12% will trust PPC ads, whereas the 88% trusts organic search results.
Great now! How can I still use PPC to drive traffic then, when its against me, PPC user?
Remember that PPC is Pay Per Click, not Pay Per Impression. So with reasonable ad positions and great PPC ad, you can always be certain that you will still get clicks to your web page. The minimum odds are at least 100 impressions to 1 click. That means 1% CTR for your ad and keyword. This is the minimum passing point for your keyword quality score. [click to continue…]
Long tail keywords when used in PPC is a very high conversion rate keywords to target in. Like what Chris Anderson who wrote this famous book “The Long Tail“, just recently last year Chris revised the book, improve it, and called it “The Longer Tail“.
What long tail keywords mean is words that people used to describe what they are looking for in search engines as well as offline. Long tail keywords are usually 3 words or more words in the search terms people used. They are very low search volume in the search engines. [click to continue…]