AdWords Code Exposed

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March 2010

Not Showing Actual Impressions, New Adwords Users Take Note!

Clicks, Impressions & CTR

New Google Adwords users sometimes are in a position where Adwords will tell you to bid higher so that your ads will show on Google search engine. Google Adwords may be showing you that you have 1000 impressions but it actual fact your ad impressions is only 20 to 30% of the actual impressions.

The main reason why this happens is that you are new to Google Adwords, and Google do not trust that you will give a good user experience to the Google search users, that is why they are testing you if your ads and landing page are relevant. [click to continue…]