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April 2010

What Does High Cost Per Click Indicate?

Cost Per Click (CPC) in Adwords is the cost of each click when someone searches and found your PPC ads relevant, this is the price that you pay for the traffic from Google. So if you have a high cost per click, it just means that you have a very competitive keyword and that a lot of your competitors wants a position in the first page of the search result as well.

In my previous post, on High Cost Pay Click, Competitive Market, What To Do!, I shared on how to rectify when you have this situation.

Today, I will go further on why the cost per click will continue to increase in cost, and how you can further solve this ever increasing cost per click problem by just changing a very simple yet not known to a lot of PPC users. [click to continue…]

Mobile Adwords: Is This The Next Trend?

I just recently started to use the Mobile Adwords targeting only Singapore. As most of my online market are targeted to offline services instead of online products, as I find that it’s a much more better market than the later.

Now that the world is all about mobile, should we go ahead with Mobile Adwords too? [click to continue…]

High Cost Per Click, Competitive Market, What To Do!

What do you do when you have a high cost per click (CPC), like $4 and above and in a competitive market or niche that is full of Adwords PPC ads (more than 11 PPC ads). Do you quit or continue?

Quitting is a very easy choice to do. You may not have enough budget to carry on or the sales or conversion is very low using PPC, thus not making profit and the cost did not go down as well. It may seem that quitting is the way out now, but do you know that you can rectify the situation by doing some correction on your PPC campaign? [click to continue…]

Not Switching Off Your Content Networks

Content networks in Adwords is a great way to get massive traffic in the fastest time, it is relatively cheaper then using the search networks. BUT they are not people who are looking for the services or products you are selling online.

I have done a major mistake of not switching off my content networks before (thank God it was once and only for a day), getting un-targeted impressions to the content networks are not really a good idea, if your PPC ads are not screaming at them to click on your ad. [click to continue…]

When Negative Keywords Can Do That Much, PPC Ads Can Help Filter As Well

Using Negative keywords are a great way to get rid of unwanted or non-targeted traffic coming to click on your PPC ads. But you always seem to attract clicks even through you have done your homework of generating a list of negative keywords for the campaign.

In Business, its always about sales and costs. If you can bring in more sales or lower the costs, then you will have a greater profit. That is the success in business, and it goes the same to Adwords as well. But how to generate targeted traffic and at the same time letting the un-targeted traffic not click on the PPC ads? [click to continue…]