AdWords Code Exposed

≡ Menu

September 2010

Is Google Instant Search Hurting PPC Marketers?

So many people are talking about this new thing “Google Instant Search“. I was in Hong Kong when I realised that Google changed how search will be online, so I did some research on how we as PPC marketers can benefit or even not be hurt by this new move that Google has implemented.

There are so many articles or blog posts talking about Google Instant will not hurt us PPC marketers, some commented it will. For me, it’s a bit of both.

Why do I said that?

I did some experiments on my friends, asking them to search Google Instant online, according to their hobby and their interest. I found there are 2 different distinct searchers online. The focused and the browsers. [click to continue…]