PPC or Pay Per Click marketing is where you pay for each click on the ad you place on the search engines, be it Google, Yahoo, MSN or other smaller search engines. You have to understand that traffic coming to your web page does not mean you will be making money or profit.
That is why I have these 3 fundamental tips for using PPC as a form for sale or lead capture:
Find Out Terms or Words People are Using to Search for your Product or Services. Many of the people who first started do not really care about finding out what do people search online, especially the terms. That is why a great way is to use a keyword research tool to do that for you.
Another way is to ask friends how they search online. If they are looking for such products or services, get them to show you how they search online, by typing the specific words.
The last way is to think of how you yourself will search online for the product. This way, you would have cover a mass area of keywords and phrases to target your market.
Compelling PPC that will Grab the Attention of the Searchers. Next on the line is to have a ad that will draw your targeted audience to click on your PPC ad. I will be sharing with you more on writing great compelling ads and some review in some PPC ads that really draw my attention.
A Call to Action Web Page. Lastly a web page or landing page to entreat your traffic to take action, be it to click on another link or to give you their details, it must be voluntarily on the searcher’s part. We must always present relevancy to what the searchers are looking for online, will there be a higher chances of them taking action.
As a PPC marketer, these three are the most basic fundamental skills we MUST have in order to succeed online. Nothing beats more when we give irrelevant content or services to the searchers, which would not give the searcher a good online experience, and will kill our PPC marketing as well. It is best to keep on learning and changing during the process, so that you can maximize the learning curve and profit online using PPC.