Default Bid for Adwords is the price which you are willing to pay in ad group level. For example, when you want to start a new ad group in a campaign, Adwords will always ask you to enter your default bid for your new ad group. This is because if you forget to add in bid price for a new keyword in the ad group, the default bid will come into play.
With the default bid running, you are sure to show your PPC ad for that particular keyword, unless it is below bid or you have paused the keyword. [click to continue…]
Previously, I shared on Intro to Google Quality Score, today I like to share why that will determine your relationship with Google can be establish firmly, by following Google Adwords Guideline. You need not memorized the whole guideline, but need to remember the main idea why Google has to set this, so we can build a win win relationship with Google and Google users.
First an Intro to the Adwords account layout. [click to continue…]
Adwords has four Keyword Match type to all its users since its launched in 2000. The bad news is that you may not know what this keyword match type can do for you, the good news is that a lot of people still do not understand what keyword match type can help them in?
For me, I find that its a good thing that a lot of people still do not know what the keyword match typ e is, so I will have less competitor to compete with. But I still acknowledge that with competitors will then prove my skills is up to mark or I am just kidding myself and you. So I welcome competitors to come share the big pie, and may the best man win! [click to continue…]
Quality Score, one of the most important factors in your Adwords PPC. Google Adwords is the only one currently applying Quality Score system to its users. With a deep knowledge of quality score, you are on the way to making successful PPC in Adwords. That is like winning 70% of the battle already.
Quality score is based on three factors in you Adwords PPC: [click to continue…]
There are reasons why I wrote that as the title. As I have been seriously wanting to improve in my PPC skills (especially in Adwords), the more I find that the tools in Adwords are not telling us the whole story. So I ponder about it and decide to write this post to share with you.
I have been using Adwords for like 3 years now, initially I was not really serious about it and did not make any money, but thank God I did break even. Now as I get to find more and more stuffs about Adwords PPC, the more that I feel that Adwords are not telling me a lot of things. It felt like along in the dark, not able to find the way out. [click to continue…]