PPC (Pay Per Click) primary job is to bring targeted traffic to your website, a traffic driven tool that is fast and targeted. What most Internet marketers wish for when the Internet first began back in the 1990s. But without a plan, PPC can only do that much for you and I.
That is when I realised that PPC is like the newspaper ad, but much better. Advertising your product or services to people when they see the ad (this is called impression in PPC term). Whether they take action or not, will depend on how compelling the ads are in showing the benefits, and a call to action too. [click to continue…]
Clicks, Impressions & CTR
New Google Adwords users sometimes are in a position where Adwords will tell you to bid higher so that your ads will show on Google search engine. Google Adwords may be showing you that you have 1000 impressions but it actual fact your ad impressions is only 20 to 30% of the actual impressions.
The main reason why this happens is that you are new to Google Adwords, and Google do not trust that you will give a good user experience to the Google search users, that is why they are testing you if your ads and landing page are relevant. [click to continue…]
Ask yourself these questions before you decide which currency to use for your Adwords account.
1) Is the products or services you are targeting only for a specific area or location only, and no other place?
2) Are there going to be other related products or services for that area or location only?
3) Is this going to be a international product or services?
4) How many countries are we talking about? [click to continue…]
I came across a search query recently, asking “Is PPC Profitable in 2010?” What would you think? For my opinion I still think PPC will be profitable, actually more profitable than in 2009 or any other years before. As our technologies grow day by day, we are highly dependent on speed and results.
Taken From www.free-legal-document.com
And this is where PPC is able to provide these 2 factors so efficiently to us. BUT, PPC is a double edged sword where if you know what you are doing, you can get great results from PPC, if you do not know what you are doing and expecting the PPC service provider like Google Adwords or Yahoo Search Marketing, to help you in setting up the PPC campaign, you can be sure that you will pay a lot for your PPC ads and they will treat you like a VIP customers, making you less profitable than you should be too. [click to continue…]
This is a very short post.
Recently, there has been a lot of Adwords users been banned. There are talks in the internet marketing forums, and even on blogs like PPC Blog, read here for more info.
Most of those who were banned are mostly affiliates promoting someone’s product. Most of them do not have products of their own, and not that the Google Adwords are enforcing such strict rules in promoting affiliate products.
Although it happen last year, but I think it will continue to happen if users do not abide in Google Adwords rule.
How to prevent yourself from being ban by Google? [click to continue…]