Using Negative keywords are a great way to get rid of unwanted or non-targeted traffic coming to click on your PPC ads. But you always seem to attract clicks even through you have done your homework of generating a list of negative keywords for the campaign.
In Business, its always about sales and costs. If you can bring in more sales or lower the costs, then you will have a greater profit. That is the success in business, and it goes the same to Adwords as well. But how to generate targeted traffic and at the same time letting the un-targeted traffic not click on the PPC ads? [click to continue…]
Finding out if your competitors are using broad match keywords is quite easy. What you need to take note is the URL of your competitor’s first then key in a keyword phrase that is related to the competitor.
I have used an example of using “slim down fast diet” as a keyword phrase, note that I am using on the U.S search market. Right is the ad which I saw and took as example: [click to continue…]
The question above is also asking you, do you trust PPC ads when you search online? Most of the time people will not trust PPC ads. Actually around 12% will trust PPC ads, whereas the 88% trusts organic search results.
Great now! How can I still use PPC to drive traffic then, when its against me, PPC user?
Remember that PPC is Pay Per Click, not Pay Per Impression. So with reasonable ad positions and great PPC ad, you can always be certain that you will still get clicks to your web page. The minimum odds are at least 100 impressions to 1 click. That means 1% CTR for your ad and keyword. This is the minimum passing point for your keyword quality score. [click to continue…]
Ad position in PPC is very important, too high you over pay, too low few traffic coming to your website. This is where you need to find out the optimum PPC ad position for your PPC campaigns in your own niche.
Before we get started, I have a picture below showing a search results heat when someone searches online and where their eyes will land at. As you can see that it has the shape of triangle, where the top has the most heat and thus getting the most attention (traffic). Although this picture is used for SEO ranking purposes, it is works the same for PPC too, because PPC ads can be shown above the organic search result, depending on the Google and the number of PPC ads targeting the same keywords as you. [click to continue…]
Have you ever seen a PPC ad that is so compelling or caught your attention, that you want to click and find out more? I did, and its the same for newspaper advertising, and all kinds of advertising. The words in the ad must have interest you or seducing you to want to know more.
This is the essence of PPC ads, to make people take action by clicking on the ad and move to see your landing page (where you sell them). [click to continue…]