PPC is one of the fastest and targeted traffic generator the web has known, so if you are a new business owner your chances of making profit for your service or product is very vital online. BUT sometimes it might not be the case for some products or services that you are promoting.
Earlier this year, I found a very interesting local business where the competition was not that strong terms of SEO and PPC. I decided to give it a try. As it’s a No Capital Down project – that means I have to pay for the PPC traffic for this new business. I decided to put a daily budget of $25. So my PPC costs should be around $750 total over 30 days. [click to continue…]
Cost Per Click (CPC) in Adwords is the cost of each click when someone searches and found your PPC ads relevant, this is the price that you pay for the traffic from Google. So if you have a high cost per click, it just means that you have a very competitive keyword and that a lot of your competitors wants a position in the first page of the search result as well.
In my previous post, on High Cost Pay Click, Competitive Market, What To Do!, I shared on how to rectify when you have this situation.
Today, I will go further on why the cost per click will continue to increase in cost, and how you can further solve this ever increasing cost per click problem by just changing a very simple yet not known to a lot of PPC users. [click to continue…]
What do you do when you have a high cost per click (CPC), like $4 and above and in a competitive market or niche that is full of Adwords PPC ads (more than 11 PPC ads). Do you quit or continue?
Quitting is a very easy choice to do. You may not have enough budget to carry on or the sales or conversion is very low using PPC, thus not making profit and the cost did not go down as well. It may seem that quitting is the way out now, but do you know that you can rectify the situation by doing some correction on your PPC campaign? [click to continue…]
Can using PPC marketing to increase SEO ranking? I must say that it can’t be done, as PPC does not affect any SEO ranking on your website. But PPC can help to find out the profitable keywords and you in turn focus on these keywords to rank better in terms of SEO.
Finding out from the keywords that converts in PPC and using it on your website as SEO is a smart way to get free traffic. This will help you focus on driving conversion traffic instead of those that does not convert is a much better and faster way to making money online. [click to continue…]
PPC and SEO are two separate strategies that uses the search engine results, but they are in a way great for complementing each other in the search engine. PPC and SEO are a match made in heaven.
As we know that SEO is a free organic search result for the search term you want to optimize in. The major problem is that it is not instant result like PPC. And as for PPC the main problem is that it is not free (pay per click), but instant result within minutes. Because each has a disadvantage that can only be complimented by each other, that is why when you use PPC, you should optimize in SEO as well. [click to continue…]