There are a lot of PPC consultants out there with Adwords Qualified Professionals, or Yahoo PPC Qualified Consultant, but most of them have not use PPC to generate income for themselves yet. They are just like stock brokers who are trying to sell you stocks, yet they have not invest in it yet.
That is a very sad thing, and of course there are real PPC consultants who knows what they are doing, and will help you in driving targeted traffic, and at the same time lowering your PPC cost.
The question now is, how do you find these PPC consultants who are experts and can help you drive targeted traffic, making you money in the end? [click to continue…]
How do you rectify when you have 1000 impressions and no clicks?
First of all, the problem lays in the click through rate (CTR) of the ad. That is to say – your ad copy 2 lines.
If your ad copy is not compelling for someone to click and find out more, then the ad copy is a failure. Simple as that.
How do you test your ad copy if they actually work?
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Cost Per Click (CPC) in Adwords is the cost of each click when someone searches and found your PPC ads relevant, this is the price that you pay for the traffic from Google. So if you have a high cost per click, it just means that you have a very competitive keyword and that a lot of your competitors wants a position in the first page of the search result as well.
In my previous post, on High Cost Pay Click, Competitive Market, What To Do!, I shared on how to rectify when you have this situation.
Today, I will go further on why the cost per click will continue to increase in cost, and how you can further solve this ever increasing cost per click problem by just changing a very simple yet not known to a lot of PPC users. [click to continue…]
I just recently started to use the Mobile Adwords targeting only Singapore. As most of my online market are targeted to offline services instead of online products, as I find that it’s a much more better market than the later.
Now that the world is all about mobile, should we go ahead with Mobile Adwords too? [click to continue…]
What do you do when you have a high cost per click (CPC), like $4 and above and in a competitive market or niche that is full of Adwords PPC ads (more than 11 PPC ads). Do you quit or continue?
Quitting is a very easy choice to do. You may not have enough budget to carry on or the sales or conversion is very low using PPC, thus not making profit and the cost did not go down as well. It may seem that quitting is the way out now, but do you know that you can rectify the situation by doing some correction on your PPC campaign? [click to continue…]