PPC and SEO are two separate strategies that uses the search engine results, but they are in a way great for complementing each other in the search engine. PPC and SEO are a match made in heaven.
As we know that SEO is a free organic search result for the search term you want to optimize in. The major problem is that it is not instant result like PPC. And as for PPC the main problem is that it is not free (pay per click), but instant result within minutes. Because each has a disadvantage that can only be complimented by each other, that is why when you use PPC, you should optimize in SEO as well. [click to continue…]
Ad preview tool is a great tool that will help in finding out the ad positions of your Adwords ads and at the same time monitoring the other PPC ads in your niche.
There are two places you can use the Ad Preview Tool, one is in your Adwords account, go to ‘Opportunities’ tap, under the tools section (left side of the screen) you will find ‘Ad Preview Tool’. The other can be found when you search for “ad preview tool” in Google. I have written a post on “Don’t put too much trust in Google Adwords Tools“, which will interest you in my discovery about Google, and its very helpful to you to find out your true stats in Google PPC too. [click to continue…]
Here are some of the reason why and when you should create a new Google Adwords account:
Reason 1: Too many Campaigns that you needed a new account for new project using PPC to drive traffic to your website.You have a lot of affiliate products to promote and earning you profit. So once you hit 25 campaigns, you will have to create a new account for the new affiliate products, when you reach this level, it means you are doing very well in online marketing. [click to continue…]
Now to you as someone who is searching online to find a product, you sees a PPC ad that looks like giving you what you want, you click on the ad, then you find nothing after clicking the link. Disappointed, so you left the to search for another product online. Back as a marketer yourself, did you make that mistake before, not checking the link on the PPC ads back to the landing page?
If you have made that mistake before, its okay. You are not the first and certainly not going to be the last for making that silly mistake. You got to correct this mistake fast, before it seriously affect your quality score and losing money because of the clicks. [click to continue…]
Your Adwords ads are the one that will lead to an interest to what you are offering on the search engine result. In order to find out what your target audience is looking for, you have to spit test your PPC ad.
Here is how you can do spit testing to find out the best ad that will convert the highest click: [click to continue…]